Overview
In 2012 Budweiser was working on reclaiming the hockey-fan beer drinking audience for Canada, the Stanley Cup for marketers in the country. The ask was to build a goal light that was able to sync with data sources tied to sporting events. I put together the internal team that built the proof of concept that was eventually used by Budweiser to build the Red Light.
Required
- Hardware development
- Team lead
- Back-end development