Bud Light wanted a way to start off a memorable experience during their Bud Light Living campaign and capture the reaction for content in their commercials. The idea was to create a device that would attract the eyes and ears of those lucky winners as they were about to go off on their adventures. My role was to spec out the original idea and support the devices as they were going out into the field. Due to the nature of the custom hardware put into each device, last minute hardware hacking and testing went into each promotion activation.

• Hardware architecture and design
• Device hacking
• Software support